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First-Place Video Contest Features Dancing Aerosol Can

Washington, DC (July 15, 2010) The Consumer Aerosol Products Council (CAPCO) is proud to announce that Tyler Short, a 19-year-old student at the University of Oregon is the winner of CAPCO’s first video contest.  Short’s video features a cleverly animated aerosol can that humorously stretches, poses and dances while providing information about aerosol products.

CAPCO sponsored the contest to tap into the creative talent of today’s video-savvy society in the organization’s continuing efforts to use the electronic media to inform people about aerosol products. Chris Wetzel of Cleveland, Ohio, won second place, and David Molina of Huntington Beach, California, placed third.  Entries were judged on creativity, humor, motivational effectiveness and production quality.  Winners will receive prizes of $1,000, $500, and $250, and the winning videos can be seen on You Tube.

“CAPCO wanted to use the contest to remind people that today’s aerosol products provide unique benefits that improve the quality of life,” said CAPCO Chairman Joe Bowen.  “The winning videos use humor and clever graphics to deliver a good mix of technical and environmental information in a very entertaining way.”

In addition to humor, Short’s winning video contains a brief description of the technology used in aerosol cans and environmental information about aerosol products.  Wetzel’s second place video features clever graphics and a multiple-choice quiz to emphasize that aerosol products have not contained CFCs for more than 30 years.  In his third place video, Molina begins with an ominous voice proclaiming the popular myth that aerosols are bad for the environment, but quickly uses accurate information to correct the misperception.  At the end of the video the narrator, who turns out to be a frog, proclaims that: “Today’s aerosol products are toad…ily cool.”

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The Consumer Aerosol Products Council (CAPCO) is a 501 (c)(3) organization dedicated to educating people about aerosol products and the environment. CAPCO is affiliated with the Consumer Specialty Products Association and is located at 900 17th Street NW, Suite 300, Washington DC 20006.