Beth Ludwick will join CSPA as the Vice President of Communications & Marketing on Monday, September 25, 2017.
Ludwick will lead CSPA’s communications strategy including media relations, digital and member communications, executing grassroots public affairs campaigns and marketing CSPA’s events, products and services.
“Beth brings a broad range of trade association and private sector expertise to CSPA,” said Steve Caldeira, CSPA President & CEO. “Her proven ability to use world-class communications is exactly what CSPA needs as we continue to promote the increasingly positive role our members play in the consumer and professional marketplace. Beth’s energy and expertise will be the foundation of an agile communications program that will drive value for members and growth for the association. Her experience across multiple disciplines will be a huge asset as we continue to expand our media reach and public policy activities at all levels of government.”
Most recently a Senior Account Supervisor at Crosby~Volmer International Communications, Ludwick previously led communications for the American Association for Homecare where she launched the association’s first mobile app. Ludwick also was a Senior Manager of Communications and Marketing at the Grocery Manufacturers Association where she was responsible for the association’s brand management.
“I am excited to join this dynamic industry and use my expertise to give voice to the household and professional brands that improve the lives of millions every day across the globe,” said Ludwick. “CSPA is fiercely committed to helping its members and I am thrilled to lead the communications and marketing team to advance the association’s strategic priorities and contributions to the policy debate.”
Ludwick earned a master’s degree in public relations and corporate communications from Georgetown University and a B.A. from the University of Florida.